What is viticulture focused on?

Viticulture is specifically focused on the science and practice of growing grapes. It encompasses all aspects of grape cultivation, including selecting the right grape varieties, managing vineyard soils, controlling pests and diseases, and ensuring optimal grape ripeness at harvest. This foundational work is crucial because the quality and characteristics of the grapes directly influence the potential wine that can be produced from them.

While the production of wine and fermentation processes are related to winemaking, they fall under different disciplines within the broader context of viticulture and enology. Marketing of wines, on the other hand, pertains to the business aspect of the wine industry and is not part of the viticulture process. Thus, the focus of viticulture is distinctly on the agricultural and biological aspects of grape growing.